The Company Purple Tod Consulting started with a strong beginning and after long contemplation and consideration in SEPTEMBER 2014 when a dialogue was initiated to discuss the formation of said company. This company was built on a set of very firm notions and beliefs inter alia

  • The state has provided for BBBEE...Purple Tod is Level 1 Contributor with 135%procurement recognition
  • BEE is not a license to entitlement … but rather an opportunity for access, redress participation and equity
  • No-one will do business with a BBBEE company unless it is to mutual benefit
  • Transformation of our economy is an imperative with the emphasis on job creation
  • There remains a lot of BBBEE still to done for competent companies… scan the market … “talk to people until they talk back”
  • Fronting is not an option
  • Our company aims to add value to our economy.

Such is the belief of the founding and current members of our company … “A new giant has been born … “we shall crawl, then walk and later fly … but we shall also accelerate the gaps in between”.

Credo is “Empowerment! Innovation! Excellence!”


PURPLE TOD CONSULTING was established to enter the Corporate World, maximizing the opportunity through the framework provided by the state and bridging the strategic divide between the “large” Corporate Enterprise and the SMME’s.


We aim to achieve our vision and market share/access through the formation of strategic partnerships and direct trading including;

  • Job creation
  • Innovation and Entrepreneurship
  • Joint Ventures
  • Empowerment Transactions
  • Mergers and Acquisitions
  • Green Ventures
  • Direct Investment
  • Public/Private Partnership
  • Corporate Social Investment


  • Broad Based Black Economic Empowerment (BBBEE)
  • Economic participation and transformation for Social cohesion
  • Adding economic value … creating jobs
  • Environmentally friendly
  • Equity and redress
  • Corporate Social Investment (SCI)
  • Innovation and Creativity
  • Business integrity and ethics
  • Fair profit-making
  • Services and Products
    • Value for money
    • High quality and standard
    • Effectiveness
    • Efficiency


Black Ownership           (Selvin John Daniels)                                   -100%

Black Management                                                                            -100%

Black Female Management                                                                - 50%

Director                                                                                                - Selvin Daniels

Chief Operating Officer (COO)                                                            - Tammy Daniels